The turnaround time for a logo from sales to completion is typically 2 weeks, subject to my workload which will be discussed before any payments are made. Timescales are also dependent on response time from yourself, and the number of additional changes to designs.

We design the logo based on goals which we created based on answers provided at the start of the project. This will include information about the business, and will also cover any specific requirements you may have.

We focus our design decisions on goals, which we will explain when presenting the designs. This will mean we have considered your target audience, competition etc. As a piece of design work that’s functional, a logo doesn’t need to be liked by you personally, but should instead perform for your business. We will cooperate with you to ensure the design achieves all goals agreed upon, which will include any specific requests made before starting the designs.

It’s unlikely to happen, however, if you still dislike the designs you don’t need to make full payment. Before starting the project we take 50% payment, so if you don’t like the work done for you, you don’t need to pay the final amount.

Once your logo design is completed we will supply your logo design in various formats to allow the use of the logo across various mediums. We will also provide a short guide to explain each format to get the best results. This is a summary of what we will provide:

• CMYK version – Printed material is made up of 4 colors; Cyan, Magenta, Yellow and Black (CMYK). This version will be ideal on any printed literature where full-color photos are used. We will provide a CMYK version as both a Vector (Ai, EPS and PDF) and Raster (TIFF) to give flexibility across professional design software and office based software such as Word or PowerPoint.

• Pantone version – Printing on a budget? Dependent on the logo design you can print with 1 or 2 colors rather than the standard 4 colors. Ideal for single color literature, pens and stationery. This version will be provided in Vector formats.

• Pure black version – Like it says, this is a pure black version of your logo. This is ideal for black and white or single color documents. Provided in vector format.

• Pure white knockout – Want to use your logo on a dark photo, or on a solid dark color? A white version solves color clashing and visibility issues to give the best result. Provided in Vector format.

• RGB version – Unlike print colors, screen colors are made up of Red, Green and Blue, mixing the light of each color to make up the full-color spectrum. This will be provided as an RGB JPEG file format for web and screen use, as well as PNG where transparency is needed.

• Favicon – Ever noticed the little icon in the tabs of your web browser? This is called a favicon.